Whitepaper
Whitepaper

Whitepaper: How to use WhatsApp to increase customer satisfaction and optimize your business processes

WhatsApp has become an important communication channel for many businesses. To avoid inefficiencies, security issues, and other challenges, the need to streamline WhatsApp communication into Microsoft Teams and business workflows is increasing by the day.

Shifting Expectations

In just a few short years, businesses have needed to develop new capabilities for supporting more digitalization and hybrid working. One of the tools that has shown itself to become more widely adopted and used by businesses for communicating with customer is WhatsApp. One of the developments with adopting new tools is the need to avoid inefficiencies, security issues, and other challenges. Especially when the need arises to streamline WhatsApp communication into Microsoft Teams and business workflows. In this whitepaper, we outline how WhatsApp can help in your business and how to effectively integrate it with Microsoft Teams.

Key Take Aways

Integrate WhatsApp with Microsoft Teams

Centralize your organization's communications by integrating WhatsApp into Microsoft Teams. This will enhance customer engagement, streamline workflows, and optimize business operations.

Utilize WhatsApp Templates for Professional Communication

Implement WhatsApp templates to ensure your business communications remain professional and compliant with WhatsApp's business policies. Use these templates to reconnect with customers after the 24-hour window has closed, initiate new conversations, and distribute rich media content efficiently.

Automate Business Processes through WhatsApp

Automate various business functions using WhatsApp. For instance, you can send forms for data collection, like damage reports, schedule meetings through Microsoft Bookings, and send rich media messages to effectively convey information.

Improve Customer Experience and Operational Insights

Enhance customer service and gather valuable operational insights by centralizing communication. This allows for better tracking of customer journeys and monitoring of performance, leading to improved customer satisfaction and service.

About ROGER365.io

ROGER365.io is a Microsoft-certified Teams Contact Center solution. It’s a Teams-native app that allows organizations to handle omnichannel contact with customers using their Teams client. All communications, including web chats, WhatsApp, voice calls, SMS (and more), are held within the secure and compliant Teams framework. You can serve customers to the highest standard with ROGER365.io, by customizing the customer contact experience. Organizations of every kind can gain new levels of efficiency by creating workflows, automations, and seamless integrations with all your business resources and enterprise software, such as CRMs or ERPs.

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"A picture is worth a thousand words’, and this is even more relevant when sending videos or other rich media. Include an instructional video in your WhatsApp template and send it to your customer."
Gerben Hoogwerff Kroon
CEO & Founder - ROGER365.io